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We are a product design lab focused on delivering innovative products and experiences for pet brands 

From global brands like EzyDog® and Julius-K9® to entrepreneurs and startups, we help pet brands creating authentic and stunning products from vision to realisation.

We strategise and design for an ever-changing pet market. Working closely with our clients and partners, we identify market opportunities and risks, and design laser focused products for carefully defined audiences.

Our diverse team brings a wide range of backgrounds and expertise that bridges product and user experience design, material engineering and animal ergonomics to develop products that stand the test of time and meet the needs of both pets and humans.

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