Our Services
Distinctive pet products.
Stronger pet brands.
We help pet brands and manufacturers find their competitive edge — and bring it to life through strategy, design and product development.
From defining a clear market position to developing original products and distinctive collections, we connect brand thinking with real-world design and production.
Our Diciplines
Brand & Strategy
Define what makes your brand different, who it speaks to, and where it should go next.
Product Design & Development
Create distinctive pet products that balance performance, usability, and manufacturability.
Collection & CMF Design
Build a recognisable design language through colour, materials, patterns and product details.
01
Brand & Strategy
Great products need a clear reason to be chosen.
We help you understand your market, sharpen your positioning and build a brand identity that connects with your audience. By aligning brand and product strategy, we create a clear direction for your current portfolio and future developments.
Our expertise:
Market & Competitor Research
Brand Positioning & Strategy
Product & Portfolio Strategy
Brand Identity & Storytelling
Design Systems & Guidelines
02
Product Design & Development
Turning complex requirements into products people want to use — and animals feel comfortable using.
Whether entering a new category or improving an existing product, we develop original solutions that balance functionality, ergonomics, visual identity and manufacturing requirements.
Our process connects concept development with hands-on prototyping, testing and production-ready design.
Our expertise:
Design Research & Concept Development
Industrial & Product Design
Animal & Human Ergonomics
Prototyping & Testing
3D CAD & Design for Manufacturing
03
Collection & CMF Design
Not every competitive advantage requires developing a product from scratch.
We help brands and manufacturers build distinctive, coherent collections through thoughtful use of colour, materials, patterns and design details.
Working with existing product platforms where appropriate, we create fresh visual identities that strengthen brand recognition and perceived value while respecting manufacturing constraints.
Our expertise:
CMF Strategy & Trend Research
Colour & Material Design
Textile & Surface Pattern Design
Collection Design & Product Language
Design Guidelines & Toolkits
Two Users.
One Product.
Pet products must work for two very different users: animals and the people who care for them.
We bring together an understanding of animal anatomy, movement and behaviour with human ergonomics, usability and material expertise.
This dual perspective guides our decisions from the first concept to the final product.
Start Where You Need Us.
Some clients come to us with a brand challenge. Others need a new product, a fresh direction for an existing collection, or support at a specific stage of development.
We shape our involvement around your needs — from focused design assignments to connected brand and product development programmes.
Have a product challenge?
Whether you're planning a new product, refreshing an existing range, or rethinking your brand direction, we'd love to hear what you're working on.
