EzyDog® Dog Collar Design and CMF
Client
EzyDog®
Type of Work
Design Research
Product Design
CMF Strategy
Can a dog collar communicate a brand's identity?
Developed as the first product design exploration following EzyDog®'s new brand direction, this experimental collection brings together Australian surf culture, technical sportswear aesthetics and recycled soft plastics. The ambition was to turn an everyday accessory into a distinctive, wearable expression of the brand's story.
With the brand's new positioning rooted in the Australian Gold Coast, surfing and high-performance watersports, the challenge was to make that world tangible beyond the logo and packaging. We explored how a product collection could tell an authentic story and resonate with people looking for something original.
Recycled soft plastics offered another opportunity to rethink the category. Through colour, material and finish, we explored a new visual language that celebrates the material's character rather than hiding it, balancing environmental ambition with EzyDog's technical, performance-driven identity.
Most dog collars are designed as functional straps. We approached the collar instead as a wearable fashion object — something closer to jewellery, with distinctive proportions, sculpted surfaces and a strong visual presence around the dog's neck.
Three-dimensional patterns around the adjustment holes, contrasting inner and outer colours and playful speckled finishes give the designs depth and character. A cold-water colour-shifting effect adds a surprising connection to the ocean, bringing EzyDog's surfing heritage into the product experience.
