JK9®Street Powerharness™
Client
Julius K9
Type of Work
Consumer Research
Product Development
Product/Brand Strategy
In the JK9®Street Harness project our task was to develop the next generation of Julius-K9’s current flagship product (the IDC®Power harness) and define a long term strategy to renew and grow the Julius-K9® brand.
Impact
Sold monthly approx 10.000 pieces across the EU
JK9®Street is the first dog harness ever developed specifically for urban use on the pet market.
We created a new, colourful, energetic, urban story about dog keeping. A reflection of that special fellowship of humans and dogs in this intense bustling environment.
Finding this urban focus, we defined how to tell that urban story through a physical product and where to improve its user experience and how to optimise its technical functions for urban use. We payed special attention to urban safety & control, developing a hole new handle type and a true-360° light reflecting geometry.
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